CLIENTS

Portside, heart of the West End, is a Town Team Movement project to revitalise the West End of Port Hedland, and ‘rebrand’ the precinct from a dull, dusty business area, into a vibrant hub that brings together business, creativity and community. The Portside team hired me to manage their social media platforms (Facebook and Instagram), and their email marketing, with the goal of building their brand online and promoting the businesses, community projects and events in the precinct. This job requires working not only with the project team, but liaising with stakeholders and community to develop consistent brand messaging and ensuring everyone is included in the content creation process.

Pilbara Style was the first event of its kind in the region – fusing fashion, entrepreneurship and business to deliver a fast-paced, high-end runway event that put the Pilbara on the map. Managed by The Junction Co., I was asked to manage the social media marketing for the month leading up to the event, with the goal of building awareness, developing the event’s brand online, and making ticket sales. This was achieved by sharing stories of the designers involved in the event, showing behind-the-scenes footage and demonstrating the value of the event to the region creatively and economically.

Rachel Grace moved to Port Hedland from Queensland, and sought my services to build awareness of her business and services in the community, specifically targeting corporate decision makers. Creating a strategy that focused on showcasing her expertise and experience, as well as ensuring that her personality and unique approach to mindfulness was communicated. Working with her graphic designer, we created content that that was simple to understand, that centred around bite-sized pieces of knowledge to give her target clients an insight into what they could expect of her services.

Sam is passionate about helping women overcome birth trauma, and started her business Igniting Your Goddess with the mission of helping as many women as possible! Combining her professional knowledge and experience, as well as her own personal experiences, she provides a unique service that fills a gap in the local market. Sam needed guidance in growing her brand online, and creating messages that would reach her target audience. Together, we created a strategy and system that allowed her to attract her ideal clients, and also collaborate with other women in similar industries to create a series of workshops that would shift the narrative around birth and motherhood.